use dish pictures wisely
The dish picture needs to be clear, complete and related to the product
The dish picture must be bright in color, have appetite, and have the correct direction, and no debris in the background
No descriptive text, such as price, etc., should appear in the dish map except for dishes, tableware, and brand elements
Users unable to see the details in the full picture when placing an order. The recommended background ratio is 7:3. Dishes below this ratio are difficult to see.
Light: Bright, soft natural light is best. Avoid using flash in low light.
Hue: It is recommended to use beautiful light-colored tableware + dark background to
highlight the color of the food itself
Angle of view: The lens is as close as possible, the picture can be left blank appropriately, and the visual focus is on the most attractive part of the food. You can also choose the angle of view while eating.
Style: It is recommended that the styles of the pictures of the store’s dishes should be consistent to establish overall trust and browsing comfort.
Beautification: Beautified pictures can attract customers to place orders directly.
Naming of dishes
The name of the dish must contain the keyword of the dish Ensure that customers can search when they want to eat, so that search traffic will not be wasted.
Contains the ingredients and tastes of the dishes, allowing users to find out what they really like from the name, instead of being misled by thunder.
*For special flavors, it must be marked on the name of the dish
Add the reason for your order to the name of the dish For new products or special signature dishes, prefixes can be added to increase user interest.
Category setting of dishes
To be sales-oriented, the signature dishes should be ranked high (Hot List-Signature Dishes/New Products-Discount Dishes-Other)
Price-oriented and should be arranged in order of price (for example, within $10—within $20—within $30)
Sort according to the dining scene, should be sorted in chronological order (breakfast-lunch-afternoon tea-dinner-supper)
*EASI suggestion: It is best to classify dishes within 10, which can reduce the time for users to choose, thereby reducing the loss rate.
The dish discription
Indicate the ingredients, quantity, and taste, which are basic
Explain the source of ingredients and cooking methods to enhance the sense of value
Special circumstances, to be marked
Create a dining scene
A small amount of interesting description can be added
The picture and the text description must match
What to write in announcement
You can write down the store’s business philosophy on the takeaway announcement, such as the time-honored brand, source of raw materials, taste, etc., so that customers have a general understanding of the store
Unlike restaurants, customers can really feel the scale of the store. At this time, our store announcements can play a role. Such as Melbourne xx chain store.
Some reminders can be clearly written in the store announcement, such as special delivery time, to remind customers to avoid the inconvenience caused by delayed communication.
Such as full reduction activities, explosive activities
Like direct farm supply, the freshest beef in Sydney