Easi Design Strategy

use dish pictures wisely
  1.  菜品图片需要清晰、完整且与菜品有关
    The dish picture needs to be clear, complete and related to the product
  2. 菜品图需色彩鲜明有食欲、方向正确,背景不能出现杂物
    The dish picture must be bright in color, have appetite, and have the correct direction, and no debris in the background
  3. 菜品图不得出现除菜品餐具、及品牌元素外任何描述性文字,如价格等
    No descriptive text, such as price, etc., should appear in the dish map except for dishes, tableware, and brand elements

    Users unable to see the details in the full picture when placing an order. The recommended background ratio is 7:3. Dishes below this ratio are difficult to see.

    Shooting suggestions:
    1. 光线:明亮、柔和的自然光最佳,避免在暗光环境下或使用闪光灯。
    Light: Bright, soft natural light is best. Avoid using flash in low light.
    2. 色调:建议用漂亮的浅色餐具+深色背景,从而凸显食物本身的色泽。
    Hue: It is recommended to use beautiful light-colored tableware + dark background to
    highlight the color of the food itself
    3. 视角:镜头尽量拉近,画面可以适当的留白,把视觉焦点放在食物最吸引人的部分,
    Angle of view: The lens is as close as possible, the picture can be left blank appropriately, and the visual focus is on the most attractive part of the food. You can also choose the angle of view while eating.
    4. 风格:建议店铺菜品图片风格保持一致,建立整体信任感,浏览舒适感。
    Style: It is recommended that the styles of the pictures of the store’s dishes should be consistent to establish overall trust and browsing comfort.
    5. 美化:经过美化的图片更能吸引顾客直接下单。
    Beautification: Beautified pictures can attract customers to place orders directly.
Naming of dishes
  1. 菜名要包含这个菜品的关键词
    The name of the dish must contain the keyword of the dish Ensure that customers can search when they want to eat, so that search traffic will not be wasted.
  2. 包含菜的食材和口味,让用户能够从名字找出真正自己喜欢的,而不是被误导踩雷。
    Contains the ingredients and tastes of the dishes, allowing users to find out what they really like from the name, instead of being misled by thunder.
    *For special flavors, it must be marked on the name of the dish
  3. 把你下单的理由添加在菜名里
    Add the reason for your order to the name of the dish For new products or special signature dishes, prefixes can be added to increase user interest.
Category setting of dishes


  1. 以销售为导向,应该把招牌菜品排在靠前的位置(热销榜—招牌菜品/新品—折扣菜品—其他)
    To be sales-oriented, the signature dishes should be ranked high (Hot List-Signature Dishes/New Products-Discount Dishes-Other)
  2. 以价格为导向,应按照价格高低的顺序排列(如$10内—$20以内—$30以内)
    Price-oriented and should be arranged in order of price (for example, within $10—within $20—within $30)
  3. 按照用餐场景排序,应该按时间顺序排序(早餐—午餐—下午茶—晚餐—夜宵)
    Sort according to the dining scene, should be sorted in chronological order (breakfast-lunch-afternoon tea-dinner-supper)

    *EASI suggestion: It is best to classify dishes within 10, which can reduce the time for users to choose, thereby reducing the loss rate.
The dish discription
  1. 写明配料、分量、味道,是基本
    Indicate the ingredients, quantity, and taste, which are basic
  2. 说明食材来源、烹饪方式,提升价值感
    Explain the source of ingredients and cooking methods to enhance the sense of value
  3. 特别情况,要做标注
    Special circumstances, to be marked
  4. 营造用餐场景
    Create a dining scene
  5. 可少量添加趣味性描述
    A small amount of interesting description can be added
  6. 图片与文字描述一定要相符
    The picture and the text description must match
What to write in announcement
  1. 店铺的经营理念
    You can write down the store’s business philosophy on the takeaway announcement, such as the time-honored brand, source of raw materials, taste, etc., so that customers have a general understanding of the store
  2. 餐厅规模
    Unlike restaurants, customers can really feel the scale of the store. At this time, our store announcements can play a role. Such as Melbourne xx chain store.
  3. 特别提醒
    Some reminders can be clearly written in the store announcement, such as special delivery time, to remind customers to avoid the inconvenience caused by delayed communication.
  4. 店铺活动
    Such as full reduction activities, explosive activities
  5. 特殊食材
    Like direct farm supply, the freshest beef in Sydney
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